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Business Networking

The Biggest Business Trend in Business History

Here's what author, speaker and advisor to presidents, the legendary and remarkable Dr. Denis Waitley*** has to say about Networking:

"I've spent much of my thirty year career studying champions in every field from Apollo Astronauts to Super Bowl and Olympic athletes; from Fortune 500 top executives to small business owners.  As I travel throughout the world, lecturing on the "The Psychology of Winning" and how to become a 21st Century leader to multi-national corporation and entrepreneurs, many of these achievers are asking what I think of the future of networking.  My answer is simple and straightforward:

Unless you are Networking, you soon may be Notworking."


Networking is an essential skill for Associates growing their business. The strong association between the Associate as a person and his or her business demands that they get out into the world and create and maintain business relationships.  Networking is a fundamental change in the way we conduct our business-in the way goods and services reach the consumer. Today, the consumer is increasingly "going direct"-purchasing goods and services based upon a direct relationship with the provider. The middle men-from wholesalers to retailers-are being bypassed.

Moreover, as the products we consume become more sophisticated and complex, consumers are demanding a quality relationship with the provider of these goods and services. They want to know what they are consuming. They want speed, variety, customization and choice. They want the products to deliver what the advertising promises."

Educated consumers going direct is a fundamentally different concept from the way we have done business in the past. But look again. Educated consumers going direct is the essence of Networking.  More importantly, it's the natural thrust of today's market economy. 

This unparalleled economic trend will enable you to be your own boss, in your own business, and earn based on your own efforts, integrity, and relationships. You will have the freedom to be the master of the future security of you and your loved ones.

Here are some tips and resources to help you improve your networking skills and extend your reach.

Timely and consistent follow-up is the key to successful marketing

***Denis Waitley is one of America's most respected and beloved authors, keynote lecturers and productivity consultants on high performance human achievement. He has inspired, informed, challenged and entertained audiences for over 25 years from the boardrooms of multi-national corporations to the control rooms of NASA's space program. Denis has been voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and inducted into the International Speakers' Hall of Fame.

 

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Last modified: June 10, 2009