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In a season of bad news and poor economic prospects the national sign market is weathering the storm and sign advertising products provide the best tool for businesses to improve their outlook. The total market for sign advertising products in the United States exceeds $40 billion per year. The US sign advertising market is very fragmented, with from 30,000 to 50,000 small companies participating in the market. With the exception of the Off Premise Billboard segment, no company has more than a 1% share. Very few companies have a national presence. This represents a huge opportunity for our Network. The state of our industry (customization and fragmentation) presents an opportunity for our Network to establish a very large national presence in this marketplace. Our customers - your prospects - are independent small businesses. There are
over 25 million of them in the United States. Like you, they are entrepreneurs
who seek an independent way of making a living. They are pursuing their dream of
owning and building a successful business of their own. |
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